Design Thinking 101

Karen joins Design Thinking 101 host Dawan Stanford to explore why her book exists and what it will help you do.

Episode Highlights:

[00:56] Dawan muses on trying to come up with a name for the podcast book episodes.

[01:06] Michael Silverblatt as the one and only Bookworm.

[02:07] Karen talks about the ideas and discussions that started the book-writing process.

[02:51] Igniting the design spark (or not!) in the people she works with.

[04:57] The book is for those already familiar with, and using, design thinking.

[06:05] It’s intended to help design thinking users deepen their practice.

[07:25] Different personality types experience design and design thinking differently.

[08:11] Karen, Jeanne, and Jessica developed four Innovator Personalities.

[08:20] You have to become someone new to make something new.

[08:54] Karen gives an example from her time on the brand team at Folgers during the rise of Starbucks.

[10:15] Quantitative versus qualitative research.

[10:48] Biases in decision making.

[13:47] Insights and sensemaking occurs gradually and purposefully.

[15:04] Sensemaking involves learning from perspectives that are not our own.

[18:00] The book provides a set of Minimum Viable Competencies (MVCs) – behaviors and indicators that help designers gauge skill and mindset improvement.